When R&D Magazine presented its annual survey ranking the World's Best R&D Companies in October, 2007, several companies got to share the spotlight. The magazine's editors compared data such as patents received, R&D headcount, and new-product sales for 130 R&D-intensive companies. Then they surveyed readers to get additional input. IBM (IBM) ranked No.1 overall. When it came to which company's R&D has the strongest influence on society, however, Microsoft (MSFT) won the top spot.